at last,
bali breathe

Campaign Work

This new line brings effortless support to each smooth silhouette. It’s a sanctuary on your skin every day of the week, all wrapped up with a light, breathable feel.

My Role: Art Director

Taking an anthemic stance and capturing a slice of time in her world, we used gorgeous shadows and silhouettes to punctuate the breathability and lightness of Bali bras. Each scene flowed effortlessly from woman to woman through shadow play, offering glimpses into their winding-down rituals: arriving home, slipping into something soft, moving through their space with ease. Whether she was enjoying her creative practice, swaying to a favorite record, or basking in golden hour light with her dog, the Bali woman was fully in her element. At last, she has arrived.

We licensed the timeless “At Last” by Etta James to score the spot, giving it a warm, familiar feeling that perfectly complements the campaign's essence.