This brand essence shoot for Playtex, a plus-size intimates brand, celebrated real women and the comfort that supports them. We highlighted bodies in their full, unfiltered beauty—curves, stretch marks, softness and all—through natural movement, Styling was intentional and relaxed, with cozy layers, soft textures, and simple jewelry glowing in natural light. The product lived seamlessly within these scenes—draped, worn, or gently placed—reflecting the ease and authenticity at the core of the Playtex brand. Shot in collaboration with photographer Lauren Loncar, the imagery beautifully captured the spirit of comfort and support that defines the brand.

My Role: Art Director