As the lead designer for the Playtex brand book, I had the opportunity to refresh the brand's identity in alignment with our team's strategic direction. To make this plus-size bra brand feel more human and relatable, I introduced textured patterns, slightly off-kilter angles, and even elements like duct tape to add a tactile, imperfect touch. Incorporating an Adobe handwriting font further emphasized a personal connection, aligning with Playtex's voice that speaks directly to women. The result was a brand book that felt honest, approachable, and distinctly Playtex.