The “Just Gotta Jamba” campaign reintroduces the Jamba with fresh energy and vibrant visuals, brought to life through the direction of Blaise Cepis. The ASMR-inspired soundtrack, created in collaboration with a producer, incorporates real sounds from a Jamba store—blenders, chopping, and more—capturing the brand’s dynamic atmosphere. The energetic collage-style visuals mirror Jamba’s bold, flavorful offerings, creating a stimulating, immersive, and sensorial experience that brings the brand’s new look and feel to life.