This brand essence shoot reintroduced Maidenform through its cheekier, younger sister line, “M”—a fresh take on intimates for a new generation. Designed for consumers who express themselves through fashion, the shoot brought the ultra-soft, ultra-stretchy cotton to life with vibrant backdrops, dynamic poses, geometric compositions, and a cast full of personality. Every detail—from styling to set design—reflected the confident, playful spirit of the brand. Shot by Josefina Santos, the imagery captured the bold energy and modern edge that define “M.”

My Role: Art Director