LUmify eye illuminations

Campaign Photoshoot &

UI Design

Bausch + Lomb introduces LUMIFY EYE ILLUMINATIONS: where science meets beauty in eye care.

My Role: Art Director

I worked with the team to design the LUMIFY Eye Drops website, expanding it to include a dedicated section for the Eye Illuminations line. The campaign photoshoot we executed populated this section, creating a sleek, science-meets-beauty visual experience with two models showcasing the micellar cleanser, lash and brow serum, and brightening eye cream. The shoot included both on-model and product photography, highlighting textures, product details, and applications. These visuals, crafted for digital banners, social, in-store displays, and print, reflect the brand’s clean, light aesthetic.

EYE ILLUMINATIONS HOMEPAGE

ABOUT Eye Illuminations