Maidenform T-shirt Bra Collection
campaign
This campaign is a celebration of self-expression through fashion, showing that no matter your look, the Maidenform T-shirt bra is the ultimate foundation.
My Role: Art Director
Maidenform has been perfecting the art of the bra for over a century — and their latest T-shirt bra collection proves it. We created a UGC-inspired, high-energy spot that feels fresh, relatable, and style-driven, highlighting just how versatile and essential these bras are for every outfit.
The spot blends influencer-style footage of women getting dressed and showing off their fits with stylized close-up shots that hero the bras’ comfort, lift, and smoothing features. Quick cuts and playful tiling keep the momentum up, all anchored by the campaign line: Behind Every Great Outfit is a Really Great T-shirt Bra.
The campaign wouldn’t be complete without the content that brings it to life—social-first and styled to reflect the individuality of every woman, thanks to the creative eye of incredible stylist, Sarah Gore Reeves.
AS SEEN ON INSTAGRAM
BECAUSE EVERY GREAT CAMPAIGN, deserves it’s own landing page
We also created a dedicated spot for the hero of the collection, the Custom Lift T-Shirt Bra, giving it its own moment to shine.
